Delightree

Summary

Discover how we gave this startup a fresh visual start. With over 20 team members and 3M in seed round, it was time to replace their outdated look with a design that matched their ambitions.

Delightree is the San Francisco-based Series A startup on its way to becoming the leading franchise management platform for SMEs, and front line staff across locations.

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What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

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We've got work to do

Delightree needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

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Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Delightree team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂