What makes a good design?

Good design can make a difference, whether a new phone or a new SaaS product. But what makes clever design? Is it just aesthetics, or is there more to it? And how can you know what makes a good design?

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First of all, Good design is accessible. It is for people, for all people. Good design is not about aesthetics or style. It is not about making a product look cool or trendy. Good design is about how it feels. It is about how it works. When we look at a product and say, "that feels good," we are saying that the product is desirable, easy to use, and in tune with our needs. Good design is about taking the best from many sources and distilling it into a useful product.

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Good design reaches out and engages. It's straightforward and down-to-earth but also elegant and thoughtful.

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Good design is a process of discovery and innovation. Good designers can observe and propose solutions to problems they see around them. Good designers are not afraid to take risks, think outside the box, and explore new ways of doing things. Good design is always made for people. It is for the real world, not for an ideal world. Good design is accessible. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly.

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In summary, good design isn't something that's acquired and then maintained. Good design has to come from within. It's made from within and without. Good design takes the form of symbols, structures, code, and content. Good design has to work in tandem. Good design comes from an unapologetic pursuit of perfection. Good design is in the details. Good design can be described but not fully understood and cannot be created or created successfully without great passion and a sense of identity.

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